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Published on Friday, 21 June 2013 Written by Mark Read « Back to news articles

Several months work and planning had gone into our attendance at the Australian International Motor Show (AIMS) from October 19th – 28th at Sydney’s Darling Harbour and our invite was thanks to our great friend Mr Russ Tyrie who organised the show.

At AIMS in Sydney, we officially launched our bid for the attempt on the World Land Speed Record in 2014 and our 1,000 mph wheel to the world’s media.

This was received with tremendous media interest and after a day we realised just how much interest it had created, as Rosco conducted many TV interviews and these included:

  • BBC World News – London, Asia, Australia
  • Sky News Asia – Asia, Australia
  • Foxtel News – Global
  • Channel 7 Sunrise – Australia
  • Channel 9 Today Show – Australia
  • Bloomberg TV

We also appeared in countless newspapers and media realeases worldwide, including:

  • Front Page Sydney Morning Herald – Australia
  • The Daily Telegraph – UK
  • Bangkok Post – Thailand
  • The China Post – China
  • The West Australia – Australia
  • France 24 – France
  • The Hindu – India
  • The Southland Times – New Zealand
  • Die Welt – Germany
  • Zeit Online – Germany
  • Toronto Sun – Canada
  • The Economic Times – India (sister publication of the FT in the UK)

In fact at the last count our presence for the launch of our LSR campaign and wheel at AIMS had created over 300 international news stories with a media reach exceeding 1,000,000,000 people (yes, 1 billion people). So if you would like your company to be seen by a global audience as our projects profile increases, please speak to Alex Blain our Marketing and Sponsorship Manager.

Read our November 2012 Newsletter with full details of our AIMS Appearance.

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